Cheltenham’s Independent Houseplant Shop!
Cheltenham’s Independent Houseplant Shop!
We got a Silver Gilt!
We’re over the moon to have been awarded a Silver-Gilt Medal for our design!
Thank you to everyone for their kindness and support throughout the Chelsea week!
BBC Interview
We were lucky enough to have our Houseplant Studio feature on the BBC’s coverage and be interviewed by the wonderful Nicki Chapman!
Our design theme was ‘Social Media vs Reality’. Our design was set in the living room of a young adult living in an urban environment. The person envisaged was a plantaholic; owning a huge number of exciting and unusual plants, as well as the more readily known varieties e.g. Snake Plants and Cheese Plants. Like many, they live in an area where outdoor space is limited so have to do all of their gardening inside.
We wanted to show visitors the pleasures of houseplant collecting, and the huge variety there is out there to collect and grow. The design captures the contrast between the plants and lifestyles displayed online versus the actual reality of growing plants and horticulture indoors. Our design was split into two aspects.
The 'Social Media' aspect had a modern feel to it, with a focus on displaying the plants in a clean and trendy way. As the person is involved in the online community of 'plant parents', they stay on trend with how to display their plants e.g. glass greenhouse cabinet. This side of the design featured the rarer and highly sought-after species of houseplant.
The ‘Reality’ side had a slightly messier but comforting feel that most gardeners will relate to. Propagations, substrates and plants scattered as they tended to their indoor garden. This side featured more staple houseplants that can sometimes become forgotten on social media.
The living room we created was modern with Scandinavian influences. The core colour pallet was natural and neutral. We incorporated wooden flooring and furniture, the walls were off-white and a large ecru rug was laid down. Pops of colour were added with teal velvet chairs and an oxford blue painted bookcase. A shelved wall was dedicated to wonderful rarities. Plants were potted into terracotta, linking back to the natural feel of the room but also for functionality in allowing the plants to breathe. The wooden coffee table was the central area for propagation and potting on with a linen floor cushion to relax on surrounded by the plants. A glass greenhouse cabinet was used to house rare tropical plants, to provide the best growing environment in a modern way.
As a small team of 3 we had our work cut out to get everything done in time, but we were thrilled with how our design turned out in the end! The pictures here are a little snippet of how our design came together throughout build week.
During our application we were asked to submit drawings of our vision. As we were self funded we wanted to keep to a budget so Charlotte created these initial artists impressions of our design!
